TSX Broadway
New York, NY | 500,000 SF | 2023
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In 2013, PBDW was engaged to design TSX Broadway: a redevelopment project facing Father Duffy Square, at the heart of Times Square. In collaboration with the same development firm of PBDW’s EDITION Times Square project across 47th Street, the “sibling” buildings were envisioned by the owner as a new gateway to the “bow tie” of Times Square where Broadway and Seventh Avenue converge. PBDW prepared multiple design schemes for the existing property and alternative options that included the adjacent landmarked Miller building.
PBDW developed the Master Plan for the entire TSX project featuring retail, entertainment and hospitality programs pivoting around the visionary concept of elevating the iconic Palace Theatre 30 feet above grade to allow for retail use below.
The complicated zoning analysis included the retention of 25% of the existing Double Tree Hotel, built atop the 1912 theater in 1988. The project features one of the largest LED screens in the world, for which Zoning determinations and a revokable consent from the city were required. The design integrated innovative ideas, such as an LED screen which opens to reveal a stage facing the Square, provisions for a new theater lobby on 47th Street with an increased public engagement at street level, and improved front of house and back of house facilities for the theater.
PBDW coordinated the scope of design disciplines in the preliminary documentation stages, including the building envelope and early energy analysis, through late 2016. From this point on, the firm’s role was primarily that of design and preservation architects for the landmarked Palace Theatre. The team worked closely with the theatre lift consultant and engineers on the stabilization, vibration and environmental monitoring required to prepare the theater for the lift. After almost a decade of restoration and upgrades within its landmarked interiors, the theater reopened in May 2024.
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Master Plan Architect: PBDW Architects (Scott Duenow, James Seger, Leonard Leung, Sean King, Brigitte Cook, Brooke Collaer, Kristin Bauer, Michael Neglia, Debora Barros, Jennifer Whisenhunt, Leza Rozmarek, Nick Shrier, Kylee Pearson, Kamay Jin, Marshall Sellers, Vikrant Dalvi, Cornell Chu, Jack Rutka, Edward May, Laura Boynton, Lawrence Chen)
Architect of Record (Tower): Mancini Duffy
Façade Consultant: Perkins Eastman
MEP Engineer: Cosentini Associates, Inc.
Theatrical Consultant: Theatre Projects
Structural Engineer: Severud Associates Consulting Engineers, P.C, and Robert Silman Associates Structural Engineers, DPC (Peer review)
Theater Lift Engineer: Urban Foundation Engineering LLC
Kitchen: Next Step Design
SOE: Langan
Code Consulting: Design 2147 and Rizzo Group
Conservator: Jablonski Building Conservation, Inc.
LED Screen: Sensory Interactive
Lighting Designer: zeroLUX lighting design and Reveal Design Group
Acoustical Consultant: Longman Lindsey (Tower and Theater FOH/BOH spaces)
Elevator Consultant: Vidaris, Inc. and IROS Elevator Design Services
Construction Manager: Structure Tone Building Group (Theater), Pavarini McGovern (Entertainment, Hospitality, and Retail)
Owner’s Representative: PRA Consulting
Photographer: Francis Dzikowski
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https://www.nytimes.com/card/2024/05/22/theater/palace-theater-renovation
“In the News: June 5, 2024: TSX Broadway in Times Square Slated to Open Late Summer,” AIA New York
“NYC's Hottest New Concert Venue is Hiding Inside a Times Square Billboard,” NY Post
“Episode 171: Raising the Palace Theater: TSX Broadway Project,” Manage This
“TSX Broadway: Raising History in Times Square,” Building Conversations and Anti-Architect
“$40 Will Buy You 15 Seconds of Fame on One of Times Square's Largest Billboards,” Fast Company
“TSX Entertainment's LED Screen Turns On At 1568 Broadway In Times Square, Manhattan,” NY YIMBY
“Palace Theater Lifted 30 Feet. TSX Broadway Accomplishes the Impossible,” City Signal
“Hilton Boutique Brand to Make Debut on Broadway, as Times Square Revives,” Wall Street Journal
“Why the Landmark Palace Theater in New York City was Lifted 30 Feet into the Air,” Laughing Squid
“The Bizarre Plan to Lift a New York Theatre,” The B1M
“L&L Holding Co. completes Palace Theatre lift at TSX Broadway in Times Square,” nyrej
“Palace Theatre lift completed at ongoing TSX Broadway development,” amNY
“Effort to lift Palace Theatre 30 feet off ground finally completed,” CBS New York
“Watch iconic Broadway theatre rise 30 feet above the ground,” CNN Style
“1st look inside newly elevated Broadway theater,” WABCNY
“Times Square Plots Its Comeback, and it Looks Like Las Vegas,” Wall Street Journal
“TSX Broadway Joins Old to New in Times Square,” ENR New York
“Stars align to hoist historic Times Square theater for mixed-use project,” Construction Dive
“YIMBY Checks Out the Views from TSX Broadway at 1568 Broadway in Times Square, Manhattan,” NY YIMBY
“TSX Broadway Tops Out at 1568 Braodway in Times Square, Manhattan,” NY YIMBY
“Historic Palace Theater begins 30-foot rise over Times Square for $2.5B TSX Broadway Hotel,” 6sqft
“NYC's Historic Palace Theatre Begins Lift to Hover 30 Feet Over Times Square,” Untapped Cities
“Legendary Palace Theatre is Moving On Up - 30 Feet to be Exact,” W42St
“Palace Theatre Begins 30-ft Climb Into TSX Broadway Tower,” ENR New York
“Iconic Broadway theater being lifted 30 feet above Times Square,” Eyewitness News ABC7NY
“Times Square Palace Theater Will Be Raised 30 Feet Above Street Level,” Lev
“A massive new indoor-outdoor stage will overlook Times Square,” Time Out
“$2.5B TSX Broadway project rising over Times Square,” Construction Dive
“L&L Holding's TSX Broadway Tower Takes Shape in Times Square,” Commercial Observer
“Times Square Developer Eyes Casino to Anchor Broadway Project,” Bloomberg
“What Times Square Will Look Like After the Pandemic,” CNN Business
“Times Square Development Draws New Wave of Foreign Investment,” Bloomberg
“Times Square tower will light up new tomorrow for Manhattan,” REW Online
“Times Square's Palace Theatre overhaul includes outdoor stage and 'ball drop' suites,” 6sqft
“Visit Times Square? These Projects Want You to Experience It,” The New York Times
“How to build a multi-billion dollar billboard: Inside TSX Broadway,” the Real Deal
“How B'Way's Famed Palace Theatre Will Rise to New Heights,” NY1 Spectrum News
“Q&A With Developer Behind Massive Attraction Coming To Times Square,” Forbes
“L&L, Maefield and Fortress’ TSX Broadway is fully capitalized,” nyrej
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