This multi-phase, 40-story development entails the phased renovation and construction of approximately 370,000 sf. The total building will comprise a 6-story commercial base within the existing building structure, 4 stories of entertainment uses, 27 floors of hotel guestrooms and base building mechanical spaces within a tower above the commercial podium. Prominently oriented towards the “bow-tie” of Times Square will be one of the largest, uninterrupted outdoor LED media walls in the world.
The development will be a multi-use, integrated urban hotel, retail shopping, and entertainment-center destination. It is designed to become an immediate global attraction and a new “must-see” New York City destination by offering an unmatched shopping, hospitality, entertainment, and media experience, all within the heart of Times Square.